Betterness Manifesto CIC was founded in May 2020 in Hastings, East Sussex. Our initial idea was to offer girls and young women from the most socio-economically challenged regions of the UK a comprehensive emotional resilience and female empowerment workshop using a range of evidence-based positive psychology interventions. We wanted to go into schools and offer the Betterness Manifesto workshop free to as many girls as humanly possible. We believe in girls' innate potential for greatness. We also know how vulnerable young women can be and how skewed their outlook often is - in a world that is far from gender parity.

From there we started working on a local offer, in schools in Hastings and St Leonards. Then we realized there were many teachers delivering Personal, Social, Health and Economic (PSHE) education who also wanted support to address a number of issues that affect girls and young women.

After months of research, we have now decided to focus on the Betterness Manifesto online program, alongside a series of very intimate and local initiatives in our home town of Hastings. 

We are busy preparing our introductory slide deck and several applications to large national trusts and foundations with a view to seeking substantial funding for our project.

If you are an angel investor, funder, philanthropist, and gender equality advocate and you would like to know more about our work, please do not hesitate to contact our Founder at


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Charlotte is an experienced positive psychology coach and wellbeing consultant, concluding her Master's thesis in Applied Positive Psychology and Coaching Psychology. She is also a member of the European Mentoring and Coaching Council and the International Positive Psychology Association.

Charlotte has an international career spanning over two decades, in the communication, not-for-profit and education sectors. She has lived in London, Lisbon, Lyon, and Paris - supporting pan-European organizations such as UEFA, the European Commission, the European Union Youth Orchestra & The British Council.

Most recently Charlotte was invited by the Dean of Nova School of Business & Economics to become his Associate Dean for Community Engagement & Impact. Before this, as CEO, Charlotte played a pivotal role in the financial restructuring and future sustainability of Student Hubs; a youth service action charity, working with universities in Oxford, Cambridge, Bristol, and Winchester among others.

Charlotte is bilingual English-Portuguese and speaks excellent French. She travels extensively and is regularly called upon to support international projects on mental health and gender equality.

  • Emotional Resilience & Female Empowerment Workshops for girls and young women

  • Gender Equality Consulting

  • Gender Equality Audits

  • Corporate Wellbeing & Gender Equality Strategy Support



Become part of the Betterness Manifesto project, today! 


Book your free no-obligation,  introductory telephone call right now.

Send Charlotte an email or complete the 'Contact Me' form right here and Charlotte will get back to you as soon as she can. 


You have nothing to lose and together, we have so much to gain.


© 2020 Betterness Manifesto CIC, Company number 12585659